Facebook, YouTube and Twitter; A Beginners’ Guide to Social Networking
Thursday 15 October 2009
Holywell Park, Loughborough University

Our students use social networking sites to communicate with each other.  We may have a sophisticated web site and email systems but we should not ignore the huge potential for instant and informal communication that social networking can offer.  This one day seminar is for any staff working in student accommodation, including catering, who communicate with students and would like to know more.  It is designed for those with little or no understanding of social networking and social media.  It will show you how students are using them to communicate and how you can use them to enhance your relationship with your students.

Objectives
The seminar will cover the following topics:

• What are social media and social networking?
• A beginners guide to Facebook
• A beginners guide to YouTube
• A beginners guide to Twitter
• How are students using social media?
• How can you use social media to improve your communication with your students?

Content
The seminar will start with a presentation talking about social media, defining some of the terms used. We will have a live screen connected to the internet which we will use throughout the presentation.

Facebook demonstration; using the screen we will give a live demonstration covering the main points of the Facebook network including:

There will be a presentation with examples of how students are using the above sites. This will be followed by examples of how some university residential units are already interacting with students using social media and their effectiveness in reaching set goals.

Participants
This seminar is for absolute beginners who have not used, or have only just started to use, services such as Facebook, YouTube and Twitter. It will be particularly useful for staff working within university student accommodation, including catering, who want to understand the advantages and disadvantages and communicating with their students using social networking.

Presenters
Both presenters are from Campuslife Ltd, which is a Loughborough University enterprise company. It offers social media content exclusively to higher and further education. Its flagship project, studentcooking.tv, received a Royal Television Award for “Best Contribution to New Media” in June 2008.

Simon Horniblow, Head of Production at Campuslife
Simon previously worked in Yorkshire’s television industry, becoming Head of Non-Broadcast for the region’s largest independent factual company.  He has worked on productions for all five terrestrial broadcasters before moving to the world of new media and multiplatform projects. Simon is passionate about making quality online content that engages its audience as well as looking at ways of enabling viewers to interact via online platforms and mobile devices.

Oliver Harrison, Creative Director at Campuslife
Before joining Campuslife, Oliver was part of the team creating BBC1’s flagship series, The One Show.  He has taken his experiences from television and brought them to the world of online media to create distinctive and original content.  He was asked to take part in last year’s “Crossover Labs”, an international programme looking at the creative and commercial challenges of developing content and services for digital media. Oliver has been the creative force behind studentcooking.tv.

Date and Venue
Thursday 15 October 2009; registration is from 0930. The seminar starts at 1000 and ends by 1530. It will be held at Holywell Park, which is imago's corporate, non-residential training centre at Loughborough University.  It is close to junction 23 of the M1 and also easily reached from Loughborough railway station. Full location and access details will be sent to participants. There is more information at www.welcometoimago.com.

Fee
The fee for this non-residential seminar is £225.00 plus vat, which includes seminar materials, training costs, refreshments and lunch. If you require overnight accommodation it can be booked directly at the university’s nearby Burleigh Court conference centre, subject to availability, by calling the imago sales office on 0845 036 4624. A single en-suite lodge room is £59.00 room only; full English breakfast is £14.00.  A main building double or twin is £107.00 for bed and breakfast. All prices include vat. Please settle overnight accommodation charges directly with the university. There are two Travelodges six miles away at junctions 22 and 23a of M1, www.travelodge.co.uk. There is a Premier Inn ten miles away at the A42/A512 junction at Ashby De La Zouch, www.premierinn.com.

To make a workshop reservation please go back to our booking form which may be completed on-line or off-line.  May we respectfully draw your attention to the UhS business terms, which are on the seminars page of our web site and on the booking form?